Advertising is the principal reason why the business person has come to inherit the earth.
~ James R. Adams

An advertising agency is 85 percent confusion and 15 percent commission.
~ Fred A. Allen

I do not read advertisements. I would spend all of my time wanting things.
~ Archibishop of Canterbury

Advertising is the very essence of democracy.
~ Bruce Barton

Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.
~ Stephen Bayley

Telling lies does not work in advertising.
~ Tim Bell

In advertising, not to be different is virtual suicide.
~ William Bernbach

We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
~ Daniel J. Boorstin

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
~ Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
~ Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
~ Leo Burnett

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
~ Raymond Chandler

Sanely applied advertising could remake the world.
~ Stuart Chase

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
~ Bill Cosby

Advertising is the most fun you can have with your clothes on.
~ Jerry Della Femina

You can tell the ideals of a nation by its advertisements.
~ Norman Douglas

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
~ Peter F. Drucker

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.
~ Dr. Charles Edwards

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
~ Mark Edwards

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
~ Zelda Fitzgerald