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 :: 1911-1980, Canadian Communications Theorist

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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
~ Marshall Mcluhan - [Sex]

 

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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
~ Marshall Mcluhan - [Taste]

 

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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
~ Marshall Mcluhan - [Technology]

 

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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
~ Marshall Mcluhan - [Time and Time Management]

 

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Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
~ Marshall Mcluhan - [Politicians and Politics]

 

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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
~ Marshall Mcluhan - [Propaganda]

 

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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
~ Marshall Mcluhan - [Psychiatry]

 

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Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
~ Marshall Mcluhan - [Sales]

 

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When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
~ Marshall Mcluhan - [Sales]

 

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Jokes are grievances.
~ Marshall Mcluhan - [Jokes and Jokers]

 

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The real news is bad news.
~ Marshall Mcluhan - [Journalism and Journalists]

 

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Publication is a self-invasion of privacy.
~ Marshall Mcluhan - [Media]

 

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The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
~ Marshall Mcluhan - [Media]

 

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The new electronic interdependence recreates the world in the image of a global village.
~ Marshall Mcluhan - [Media]

 

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Schizophrenia may be a necessary consequence of literacy.
~ Marshall Mcluhan - [Mental Illness]

 

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The name of a man is a numbing blow from which he never recovers.
~ Marshall Mcluhan - [Names]

 

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Darkness is to space what silence is to sound, i.e., the interval.
~ Marshall Mcluhan - [Obscurity]

 

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A point of view can be a dangerous luxury when substituted for insight and understanding.
~ Marshall Mcluhan - [Opinions]

 

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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
~ Marshall Mcluhan - [Experience]

 

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The more the data banks record about each one of us, the less we exist.
~ Marshall Mcluhan - [Information]

 

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